Guides

UGC & AI UGC, without the fluff

Field guides for consumer-app founders: what organic UGC really costs, where AI fits, and how installs actually compound — written from the engine behind 50M+ organic views a month.

UGC for apps
UGC for apps, explained for founders→
You have a working app.
AI UGC
AI UGC, explained honestly→
AI can now render a believable person holding your product.
AI vs human
AI UGC vs human creators→
The wrong question is "which is better.
UGC costs
What UGC actually costs in 2026→
Per-video rates, agency retainers, AI tooling — and the math nobody shows you: cost per post at the volume organic distribution actually requires.
Lower your CAC
Your CAC is creeping. Here’s the organic playbook.→
Auction prices only trend one way.
Organic short-form
TikTok organic growth for apps→
One viral clip is luck.